The cost of a disappointed visit
When a room looks bigger online or a view has been replaced, buyers notice within seconds. The visit is lost, and so is their trust in the agency.
Where the line is
Photographic corrections — exposure, colour, perspective — show the property as the eye sees it. Physical changes — walls, materials, defects, views — misrepresent it.
Label every simulation
Decluttering and virtual staging can help buyers project themselves, as long as they are clearly labelled and the original stays available.
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